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Web Analytics & Insights Manager

1 hour, 40 minutes ago
United States
Full-time
Senior
Data Analyst
Data Science and Analytics
GCP Google Tag Manager HTML JavaScript Segment Tableau Twilio
Apply Now
Twilio

Twilio

Twilio is a cloud communication company that offers Communication APIs for SMS, Voice, Video, and Authentication, empowering developers to embed communication capabilities into their software applications globally.

Diversified Telecommunication Services
5K-10K
Founded 2008
View All Jobs 118

Description

  • Work with the Web team to deliver web analytics tracking for business stakeholders.
  • Own and maintain the GA and web analytics strategy, implementation, troubleshooting, documentation, and enablement.
  • Collaborate with technical and non-technical stakeholders to meet data requirements while balancing site performance and tagging strategy.
  • Drive ongoing improvements to web analytics capabilities and data integrity.
  • Produce recurring monthly and ad hoc analyses, deep dives, and storytelling that uncover actionable insights and recommendations.
  • Develop scalable solutions that support company-wide enablement and data-driven decision-making.
  • Partner with CDP subject matter experts to unify data strategy and strengthen integration between the CDP and Google Analytics.
  • Maintain relationships cross-functionally as the subject matter expert for web analytics.
  • Support A/B testing and page, channel, and site performance analysis.

Requirements

  • 5 years of experience in web analytics.
  • Expertise in Google Analytics 4, including implementation and analysis.
  • Strong knowledge of JavaScript, HTML, and browser dev tools.
  • Hands-on experience with Google Tag Manager (GTM).
  • Familiarity with A/B and multivariate testing frameworks and web personalization.
  • Strong communication skills with technical and non-technical audiences.
  • Detail-oriented with a passion for clean, trustworthy data.
  • Strong analytical skills with experience independently exploring data, delivering insights, storytelling, and recommendations.
  • Experience collaborating across cross-functional teams and managing stakeholder projects.
  • Highly reliable, accountable, and self-directed.
  • Interest or experience applying AI-driven solutions to analytics workflows.
  • Preferred: familiarity with BigQuery, Adobe AEM, and Adobe Target.
  • Preferred: experience with Looker Studio, Tableau, or other BI tools.
  • Preferred: working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
  • Preferred: exposure to fraud monitoring tools and processes.
  • Preferred: deeper understanding of first-party and third-party cookies, cross-domain tracking, tagging strategies, and ad pixel/UTM deployment strategies.

Benefits

  • Competitive pay with location-based salary ranges from $106,320 to $156,300.
  • Eligible for Twilio’s equity plan and corporate bonus plan.
  • Healthcare insurance and a 401(k) retirement account.
  • Paid sick time and paid personal time off.
  • Paid parental leave and ample parental and wellness leave.
  • Remote-first work environment.
  • Approximately 15% travel to support in-person relationship building.
  • Application deadline: April 30, 2026.

Interested in this position?

Apply directly on the company website

Apply Now

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