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Sr. Analyst, Strategic Measurement

1 hour, 57 minutes ago
Canada
Full-time
Senior
Data Analyst
Data Science and Analytics
SEO Tableau Twilio
Apply Now
Twilio

Twilio

Twilio is a cloud communication company that offers Communication APIs for SMS, Voice, Video, and Authentication, empowering developers to embed communication capabilities into their software applications globally.

Diversified Telecommunication Services
5K-10K
Founded 2008
View All Jobs 118

Description

  • Analyze LLM visibility and Share of Voice to improve Twilio’s presence in AI search and answer engine optimization (AEO).
  • Create feedback loops across teams to drive enablement, operational consistency, and storyline alignment for emerging channels.
  • Support the strategy, data ingestion, and modeling needed to build and maintain brand measurement components.
  • Develop a cohesive narrative by combining disparate data sets into clear measurement reporting.
  • Build frameworks that increase experimentation adoption and bring rigor to incremental measurement of marketing initiatives.
  • Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to assess channel impact on sign-ups, SQLs, and activations.
  • Translate complex data into actionable insights and strategic recommendations for executive audiences.
  • Own enablement efforts for emerging channels and communicate KPIs, accomplishments, and cross-team collaboration across marketing.
  • Partner closely with global marketing analytics, Brand, Demand Gen, PR, Content, and Developer Network teams.
  • Guide budget allocation using measurement findings across marketing channels.

Requirements

  • 5+ years of experience in statistical analysis, experimentation, and/or scenario planning.
  • Strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes.
  • Experience running or interpreting advanced measurement frameworks such as Incrementality, MMM, and MTA.
  • Hypothesis-driven mindset with the ability to test assumptions and distill insights from complex marketing data.
  • Interest or experience applying AI-driven solutions to analytics workflows.
  • Strong communication skills with the ability to present effectively to technical and non-technical audiences.
  • Detail-oriented with a commitment to clean, trustworthy data.
  • Strong analytical skills.
  • Excellent collaborator with experience managing stakeholder projects end to end.
  • Experience supporting stakeholder functions such as Brand, PR, Social, Content, and Demand Generation, preferred.
  • Experience with BI tools such as Tableau and Looker Studio, preferred.
  • Experience with modeling concepts such as ROI, LTV:CAC, and payback, preferred.
  • Interest or exposure to fraud monitoring tools and processes, preferred.
  • Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations, preferred.
  • Remote role based in Alberta, British Columbia, or Ontario, Canada.
  • Approximately 15% travel required.

Benefits

  • Competitive pay with an estimated salary range of $90,800–$113,500 CAD.
  • Target bonus of 12.50%.
  • Generous time off.
  • Parental leave and wellness leave.
  • Healthcare benefits.
  • Retirement savings program.
  • Additional compensation and benefits may include incentive programs, commissions, and equity grants.
  • Health and wellness benefits and retirement contributions may be available depending on role and location.

Interested in this position?

Apply directly on the company website

Apply Now

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