Growth Marketing Manager

2 hours, 25 minutes ago
Full-time
Senior
Marketing and Growth
Trustly

Trustly

Trustly specializes in developing and providing online payment solutions that leverage Open Banking technology to enhance payment processes, reduce costs, and streamline financial services for consumers, merchants, and banks.

Diversified Financial Services
251-1K
Founded 2008

Description

  • Own the user acquisition strategy and execution for Trustly’s consumer-facing capabilities in the US market.
  • Build, operate, and scale acquisition engines across paid, organic, and partnership channels.
  • Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit.
  • Scale performance through Google App Campaigns, podcast sponsorships, and influencer partnerships.
  • Build attribution infrastructure to track CAC by channel and cohort.
  • Design and launch referral mechanics and viral loops to reduce blended CAC.
  • Execute distribution partnerships with employers, colleges, and niche communities.
  • Identify funnel drop-off points from download to active usage and run retention experiments.
  • Build cohort analysis dashboards to monitor activation, retention, and LTV.
  • Run lean experiments and quickly discontinue underperforming tactics.

Requirements

  • 7+ years leading growth at a high-growth B2C app or marketplace, with mobile-first experience preferred.
  • Strong track record of scaling user acquisition in competitive US consumer markets.
  • Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization.
  • Experience with paid media platforms and building attribution infrastructure.
  • Experience proving unit economics with constrained budgets before scaling spend.
  • Preferably US-based, or UK-based with a deep demonstrated understanding of the US market.

Benefits

  • Competitive base salary of $120,000–$140,000 per year.
  • Bonus plans and stock options as part of total compensation.
  • Flexible paid time off with generous PTO accrual plans.
  • Comprehensive medical, dental, vision, and other insurance coverage.
  • FSA and HSA plans for medical and dependent care.
  • Home office setup allowance and internet stipend.
  • Retirement plan match for 401(k) and RRSP.
  • Gender-neutral paid parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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