Paid Media Manager

19 hours, 7 minutes ago
Full-time
Senior
Marketing and Growth
Terra

Terra

Terra is a global marketing agency specializing in digital marketing and creative services. With a focus on full-service marketing, thought leadership, paid social, graphic design, UX design, web design, web development, and content marketing, Terra he...

Professional Services

Description

  • Own paid media strategy and execution across multiple B2B client accounts.
  • Build, launch, monitor, and optimize campaigns across Google, LinkedIn, Meta, Microsoft Ads, and other relevant platforms.
  • Develop and test audience, creative, bidding, budget, and landing page strategies.
  • Manage budgets and pacing to align spending with performance and client expectations.
  • Analyze performance metrics and make data-driven recommendations to improve results.
  • Create insight-driven reports and presentations that communicate performance, impact, and next steps.
  • Ensure accurate tracking and attribution, including UTM structures, conversion tracking, and platform setup.
  • Collaborate with strategy, analytics, and creative teams on integrated campaigns.
  • Stay current on platform updates and industry trends and provide proactive client recommendations.
  • Experiment with AI tools, automation, templates, and processes to improve reporting, QA, analysis, and team efficiency.

Requirements

  • Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
  • Agency experience supporting B2B clients, including familiarity with longer sales cycles and lead quality considerations.
  • Experience owning paid media strategy across multiple client accounts.
  • Proficiency in audience targeting, bid strategy, budget allocation, and A/B testing.
  • Strong analytical skills and experience using metrics such as CTR, CVR, and CPA to guide decisions.
  • Ability to manage multiple clients and shifting priorities with strong organization.
  • Clear communication skills and the ability to translate performance data into client-facing insights.
  • Experience creating reporting decks and presentations, ideally in Figma.
  • Ability to work independently, take ownership, and proactively solve problems.
  • Interest in AI, automation, and applying emerging tools to paid media workflows; experience with Demandbase, Reddit, Taboola, or other emerging platforms is preferred.

Benefits

  • 11 observed holidays plus unlimited paid time off.
  • Four additional mental wellness days per year.
  • 100% company-funded health insurance premiums, with dental and vision options.
  • 401(k) plan.
  • Mostly remote work environment.
  • Summer Fridays and shorter office hours on Fall, Winter, and Spring Fridays.
  • Monthly wellness stipend and quarterly employee appreciation gift.
  • One-time reimbursement for work-from-home equipment, plus pre-tax commuter benefits.

Interested in this position?

Apply directly on the company website

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