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Art Director, Brand & Concepts

2 weeks, 2 days ago
United States
Full-time
Senior
Graphic Designer
Design and User Experience
Copywriting Design Systems Figma Illustrator Photoshop
Apply Now
Stio

Stio

Stio is an outdoor apparel company based in Jackson, Wyoming, offering a range of beautiful and functional products for men, women, and kids. Inspired by the soul of mountain lifestyle, Stio creates gear that embodies the essence of mountain life, from...

Textiles, Apparel & Luxury Goods
51-250
Founded 2012
View All Jobs 10

Description

  • Own and evolve Stio’s visual identity across brand guidelines, logo systems, typography, color, and design standards.
  • Develop and maintain brand creative systems that ensure consistency across all channels while allowing for freshness and evolution.
  • Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director.
  • Translate brand strategy and seasonal briefs into compelling visual concepts from mood boards and frameworks through final execution.
  • Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative.
  • Art direct and execute packaging design, hang tags, labels, and print collateral across product categories.
  • Partner with retail and marketing teams on creative for new store openings, in-store environments, and brand events.
  • Develop storyboards and visual treatments for video and motion creative in support of campaign concepts.
  • Collaborate with production partners and internal stakeholders to deliver on-brand video creative.
  • Work cross-functionally with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency.
  • Mentor internal designers and senior designers and provide creative direction and feedback.
  • Manage freelancers, external designers, and creative partners as needed.

Requirements

  • 7+ years of experience in art direction or graphic design with a portfolio spanning brand campaigns, identity, and digital creative.
  • Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories.
  • Strong visual instincts and a differentiated point of view.
  • Experience art directing lifestyle photo and video productions on location.
  • Proven ability to concept and lead campaigns from brief through final delivery.
  • Confident and compelling presentation skills for senior stakeholders.
  • Sharp sense for copy and messaging, with an understanding of how words and visuals work together.
  • Experience storyboarding and developing visual treatments for video and motion content.
  • Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital.
  • Demonstrated ability to direct and mentor designers at varying skill levels.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma, with comfort using evolving AI creative tools.
  • Highly organized, self-directed, and able to thrive in a fast-moving, collaborative environment.
  • Authentic connection to mountain lifestyle, outdoor culture, and Stio’s brand values.
  • Commitment to the company mission, vision, and values.
  • Must be able to work in a stationary position 75% of the work day.
  • Must be able and willing to travel up to 4–6 weeks per year.

Benefits

  • Base salary range of $85,000–$100,000, plus incentives and benefits.
  • Medical, dental, and vision plans.
  • Company-paid long-term disability coverage.
  • Employee Assistance Programs.
  • 401(k) with match.
  • Generous paid time off policies.
  • Gear test perks and additional employee benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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