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Sr. Director, Product Marketing

1 hour, 40 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Marketing and Growth
Content Marketing
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 56

Description

  • Develop a deep understanding of enterprise customer needs, pain points, and buying behaviors to shape market narratives.
  • Define and execute the end-to-end product marketing strategy for enterprise solutions, including positioning, messaging, value propositions, launches, and go-to-market plans.
  • Partner with Sales, Marketing, Customer Excellence, and Product to create messaging, campaigns, playbooks, and demos that support revenue growth.
  • Create customer-centric content that translates complex product capabilities into clear business value for enterprise audiences.
  • Serve as the lead spokesperson for enterprise solutions in customer interactions, analyst briefings, and industry events.
  • Use data-driven insights and customer research to refine messaging strategies and measure business impact.
  • Lead, mentor, and develop a team of senior product marketers while fostering a high-performing culture.
  • Build relationships with senior stakeholders and executive leadership to drive alignment and momentum.
  • Take on additional cross-functional leadership responsibilities as needed.

Requirements

  • Bachelor's degree in business or an equivalent discipline; MBA preferred.
  • 12+ years of product marketing experience in enterprise B2B SaaS, with cloud and AI experience strongly preferred.
  • 7+ years of people management experience, with a proven track record of leading high-performing product marketing teams.
  • Deep understanding of enterprise software and the ability to translate technical innovations into business value.
  • Demonstrated ability to define strategy, turn it into actionable narratives and content, and deliver outcomes through launches and campaigns.
  • Expertise in crafting clear, compelling, differentiated messaging for enterprise buyers.
  • Excellent communication and presentation skills with experience engaging executives, industry analysts, and key stakeholders.
  • Strong cross-functional leadership skills with the ability to influence senior stakeholders and drive alignment across Product, Sales, Marketing, and Customer Success.
  • Data-driven mindset with experience using customer insights and market research to refine messaging strategies.
  • Customer-obsessed approach and ability to thrive in a fast-paced, highly collaborative environment.

Benefits

  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match: 50% of your contribution up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus sick time off.
  • Company-sponsored life insurance, short-term disability, and long-term disability coverage for U.S. employees.
  • 12 paid holidays per year for U.S. employees.
  • Up to 24 weeks of parental leave.
  • Personal paid Volunteer Day and opportunities for professional growth and development, including access to Udemy courses.
  • Company-funded perks including a counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location, role-specific.
  • Market-competitive incentive opportunity.
  • US base salary range of $263,750 to $306,250.

Interested in this position?

Apply directly on the company website

Apply Now

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