Product Marketing Consultant

5 days, 12 hours ago
Freelance
Mid Level
Product Management
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Develop and refine product positioning, messaging, and value propositions.
  • Lead or support go-to-market strategy and execution for product and feature launches.
  • Partner with product, growth, and sales teams to align strategy and priorities.
  • Create marketing assets including landing pages, sales decks, one-pagers, and case studies.
  • Build sales enablement materials for revenue teams.
  • Plan and support webinars, product launches, and demand-generation initiatives.
  • Conduct market, customer, and competitive research to inform strategy.
  • Identify opportunities to improve conversion, adoption, and product-market fit.

Requirements

  • Strong product marketing foundation across B2B, B2C, or both.
  • Experience owning or contributing to go-to-market strategy and execution.
  • Ability to translate complex product concepts into clear, compelling messaging.
  • Experience collaborating with product, sales, and marketing stakeholders.
  • Experience in one or more areas including sales enablement, lifecycle marketing, webinars/events, or content strategy.
  • Analytical ability to use insights to inform decisions.
  • Adaptability across industries, products, and team structures.
  • Strong communication and storytelling skills.
  • Experience with early-stage startups or high-growth technology companies (preferred).
  • Familiarity with product-led growth or sales-led motions and experience with both strategic planning and hands-on execution (preferred).

Benefits

  • Freelance contract engagements typically ranging from 10–40 hours per week.
  • Opportunities to support a range of high-growth, early-stage, technology, and enterprise clients.
  • Exposure to varied projects, including product launches, messaging refinement, and scalable growth systems.

Interested in this position?

Apply directly on the company website

Apply Now

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