Social Media Manager

4 weeks ago
Full-time
Senior
Marketing and Growth
PracticeTek

PracticeTek

PracticeTek is an innovative software and services company empowering healthcare clinics in the retail healthcare market with solutions that enhance patient experiences and streamline clinic operations.

Health Care Providers & Services
51-250
Founded 2020

Description

  • Develop and execute social media strategy across multiple brands, platforms, and audiences.
  • Lead social media and community marketing programs that strengthen brand presence and customer engagement.
  • Build and scale an influencer and creator marketing program across healthcare specialties.
  • Establish scalable systems to identify, recruit, manage, and amplify influencer, creator, and customer-generated content.
  • Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior.
  • Develop a distinctive social brand voice for PracticeTek and its portfolio brands.
  • Engage directly with customers, prospects, influencers, and industry communities across social channels.
  • Design and launch campaigns, contests, community activations, and other social-first initiatives.
  • Partner with Product, Marketing, Sales, and other teams to support product launches and strategic priorities.
  • Measure, analyze, and optimize social performance against business metrics and test new formats, technologies, and AI-powered workflows.

Requirements

  • Bachelor's degree in an applicable discipline.
  • 5+ years of experience in social media marketing and content creation.
  • Proven track record of delivering video content, customer stories, and social proof through social channels.
  • Strong project management and organizational skills with the ability to manage multiple priorities and tight deadlines.
  • Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
  • Experience with Sprout Social is a plus.
  • B2B SaaS experience is preferred.
  • Asana project management experience is a plus.

Benefits

  • Compensation expected between $85,000 and $120,000.
  • Eligible for health, dental, and vision benefits.
  • Flexible paid time off, sick time, and 10 company-paid holidays.
  • 401(k) plan with company match.
  • May be eligible for additional compensation such as bonuses or equity.
  • Wellness benefits supporting lifestyle, behavioral health, and overall wellbeing.
  • Inclusive workplace culture with a Culture Committee that supports connection, fun, and belonging.

Interested in this position?

Apply directly on the company website

Apply Now

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