RemoteLeaf Logo
Log in Sign up

Paid Ads Specialist

13 hours, 20 minutes ago
Kenya, South Africa
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Tag Manager LinkedIn Ads TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 174

Description

  • Build, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Conduct keyword, audience, competitor, and targeting research.
  • Manage advertising budgets and allocate spend based on performance.
  • Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume.
  • Run A/B tests of ad copy, creative, audiences, landing pages, and bidding strategies.
  • Identify underperforming campaigns, implement improvements, and scale successful campaigns efficiently.
  • Configure and monitor conversion tracking using GA4 and Google Tag Manager.
  • Analyze full-funnel acquisition performance and prepare weekly and monthly reports with actionable recommendations.
  • Collaborate with design and content teams on ad creative, messaging, and landing-page improvements.

Requirements

  • Proven experience managing Google Ads and Meta Ads campaigns.
  • Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing.
  • Hands-on experience with Google Analytics (GA4) and Google Tag Manager.
  • Understanding of ROAS, CPA, CPC, CTR, conversion rate, and lead-volume metrics.
  • Experience managing and optimizing advertising budgets.
  • Strong analytical, data-driven decision-making, communication, and organizational skills.
  • Availability during U.S. business hours.
  • Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads (preferred).
  • Landing-page optimization, conversion-rate optimization, or multi-touch attribution experience (preferred).
  • Experience with Performance Max, automation, scripts, dynamic campaigns, or scaling lead-generation campaigns (preferred).

Benefits

  • Fully remote role.
  • High ownership over paid acquisition and direct impact on leads, revenue, and growth.
  • Opportunity to manage campaigns across multiple advertising platforms.
  • Data-driven environment that encourages testing and experimentation.
  • Growth opportunities in performance marketing and growth marketing.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Clients Blackbox

Senior Paid Acquisition Manager

Clients Blackbox 1-10 Professional Services

Clients Blackbox is hiring a Senior Paid Media Strategist / Paid Media Lead to own Meta advertising performance, funnel strategy, and client relationships for Registered Investment Advisor lead-generation campaigns.

United States Full-time Senior Paid Media Specialist
$115k+
1 hour, 20 minutes ago
Clients Blackbox

Senior Paid Acquisition Manager

Clients Blackbox 1-10 Professional Services

Clients Blackbox is seeking a Senior Paid Media Strategist / Paid Media Lead to own Meta-driven lead generation, funnel performance, and client strategy for Registered Investment Advisor accounts.

United States Full-time Senior Paid Media Specialist
$115k+
4 hours, 20 minutes ago
Clients Blackbox

Senior Paid Acquisition Manager

Clients Blackbox 1-10 Professional Services

Clients Blackbox is hiring a Senior Paid Media Strategist / Paid Media Lead to own Meta-driven lead generation, funnel strategy, and client performance for Registered Investment Advisor accounts.

United States Full-time Senior Paid Media Specialist
$115k+
Facebook Ads
7 hours, 20 minutes ago
Clients Blackbox

Senior Paid Media Manager

Clients Blackbox 1-10 Professional Services

Clients Blackbox is seeking a Senior Paid Media Strategist / Paid Media Lead to own Meta advertising performance, funnel strategy, creative testing, and client relationships for Registered Investment Advisor accounts.

United States Full-time Senior Paid Media Specialist
$115k+
10 hours, 20 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers