ASO Specialist

2 days, 12 hours ago
Mid Level
Data Science and Analytics

Description

  • Own the full ASO lifecycle for Google Play and/or App Store applications, from launch through scaling.
  • Monitor and improve keyword rankings, app visibility, impression-to-install conversion rates, and organic install volume.
  • Research competitors across target GEOs, including their keywords, creatives, and update frequency.
  • Develop and implement ASO strategies tailored to individual applications and markets.
  • Prepare creative briefs and technical requirements for designers to optimize app store assets.
  • Coordinate with developers on app store updates and technical changes that affect ASO performance.
  • Plan, launch, and analyze A/B tests to improve store listing conversion rates.
  • Track ASO performance, identify growth opportunities, and adjust strategies based on data.
  • Manage localization and adaptation of app store listings for different GEOs.

Requirements

  • 2+ years of commercial ASO experience in iGaming.
  • Proven record of increasing organic traffic, app visibility, or rankings in competitive GEOs.
  • Deep understanding of Google Play and/or App Store algorithms, ranking factors, review processes, and moderation policies.
  • Hands-on experience with ASO tools for keyword research, competitor analysis, and performance tracking.
  • Practical experience running A/B tests and using data to optimize listings.
  • Experience localizing app store listings for multiple markets and GEOs.
  • Strong analytical ability to interpret performance data and identify growth opportunities.
  • Ability to independently manage multiple applications and GEOs simultaneously.

Benefits

  • Work remotely from anywhere in the world.
  • Flexible working hours.
  • Corporate English-speaking club with guided practice.
  • Friendly, supportive corporate culture.
  • Comfortable working conditions and resources to support productivity.
  • Career advancement opportunities as the marketing company grows.

Interested in this position?

Apply directly on the company website

Apply Now

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