Integrated Campaign Marketing Manager

Description

• Own the strategy, planning, execution, measurement, and optimization of integrated brand-level marketing campaigns.
• Translate brand, business, and go-to-market priorities into campaign strategies, audience journeys, and activation plans.
• Define campaign objectives, personas, messaging, channel strategies, KPIs, and measurement frameworks.
• Lead cross-functional campaign teams across Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, and Marketing Operations.
• Develop and optimize paid digital programs across LinkedIn, Google Ads, and other relevant channels.
• Create targeting strategies by persona, account, funnel stage, geography, and campaign objective.
• Partner with creative and content teams to develop and test campaign assets, messaging, offers, and formats.
• Manage paid media agencies and vendors, including briefs, budgets, deliverables, performance reviews, and vendor evaluation.
• Coordinate campaign timelines, dependencies, approvals, milestones, and risk mitigation across stakeholders.
• Analyze campaign performance and turn findings into recommendations for future targeting, messaging, channel, and investment decisions.