Creative Lead (Retail / CX)

1 hour, 57 minutes ago
Full-time
Lead
Design and User Experience
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015

Description

  • Translate global creative campaigns into offline retail formats such as large-format print, window displays, and point-of-sale materials.
  • Maintain consistent brand messaging and visual identity across website, social media, app, in-store screens, and other channels.
  • Provide strategic input and art direction for integrated campaigns spanning physical and digital experiences.
  • Direct the creative vision for shop-in-shops, fixtures, 2D graphics, 3D structures, and digital components.
  • Conceptualize and direct bespoke retail activations, pop-ups, and event spaces that bring the brand narrative to life.
  • Map and optimize customer flow, dwell zones, and interaction points to balance storytelling with conversion.
  • Direct lighting, soundscaping, and material finishes to create multi-sensory retail environments.
  • Develop planograms and lead fixture planogram refreshes for retail partners based on global merchandising strategy.
  • Provide creative guidance to external agencies, 3D renderers, and print vendors to ensure outputs match design intent.
  • Review prototypes and first-off-production samples to verify color accuracy and material quality against brand standards.
  • Help build and refine the regional retail creative playbook and guidelines, and propose new CX ideas for regional needs.
  • Review local market and partner executions to safeguard brand standards and improve creative output.
  • Use AI tools to support creative strategy, predictive concept testing, asset variation, and personalized content generation.

Requirements

  • BA/BS degree or equivalent experience.
  • 10–12 years of experience in a hybrid creative role such as retail design plus digital or an integrated agency background.
  • Proven ability to translate business goals into creative solutions.
  • Strong portfolio showing integrated campaigns across offline and online channels.
  • Mastery of Adobe Creative Suite.
  • Proficiency with 3D visualization tools such as SketchUp or Rhino and UI tools such as Figma.
  • Strong ability to use generative AI tools for rapid concepting and cross-channel asset adaptation.
  • Confidence in giving direct creative feedback and holding brand standards.
  • Understanding of how creative impacts physical and digital marketing performance, including A/B testing and conversion optimization.
  • Exceptional verbal and written English communication and presentation skills.
  • Willingness to work in an APAC-friendly time zone starting at 5:30 a.m. IST.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of Creative Marketing

United Tech 51-250 Internet Software & Services

United Tech is seeking a Head of Creative Marketing to own creative strategy and production for paid traffic performance across high-growth social networking products in competitive global markets.

11 minutes ago

Freelance Motion Designer

HUSH 11-50 Media

HUSH is hiring a freelance mid-level Motion Designer in Brooklyn, NY/remote to support global design projects for Fortune 500 clients across concepting, production, and execution.

11 minutes ago

Creative Marketing Team Lead

United Tech 51-250 Internet Software & Services

United Tech is hiring a Creative Marketing Team Lead in Kyiv to own creative strategy and production for paid traffic performance across its social networking products in global competitive markets.

11 minutes ago

Graphic Designer (US)

Wing Assistant 51-250 Professional Services

Wing is hiring a US-based remote Graphic Designer to create and manage visual content for marketing channels, support campaign execution, and produce branded digital assets.

Email Marketing Illustrator Sketch
27 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers