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Performance Marketing Specialist (Web)

1 month, 3 weeks ago
Spain
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Facebook Ads Google Ads SEM TikTok
Apply Now
Leadtech

Leadtech

Leadtech is a Barcelona-based Online Innovation Technology company that has rapidly grown since 2007, becoming an industry leader in online project management with a global team of over 570 professionals.

IT Services
251-1K
Founded 2009
View All Jobs 15

Description

  • Own and scale performance across Google Ads (Search, Performance Max, Discovery) and Meta Ads for Web subscription products.
  • Manage and optimize 8-figure monthly ad budgets to ensure efficiency, scalability, and profitability.
  • Drive acquisition with a focus on long-term metrics such as LTV, CAC, payback periods, and cohort performance rather than only short-term CPA.
  • Design and run experimentation roadmaps across channels, creatives, audiences, and bidding strategies.
  • Collaborate with Creative teams to build and iterate high-impact creative testing loops.
  • Work with Product and Lifecycle teams to improve onboarding, conversion, retention, and renewal flows.
  • Analyze performance at a granular level and translate insights into clear, actionable decisions.
  • Contribute to the launch and scaling of new acquisition channels (e.g., TikTok, Reddit, new discovery formats) as part of a cross-channel strategy.
  • Act as a senior contributor within the team to raise execution standards, strategic thinking, and best practices.

Requirements

  • Strong hands-on experience managing Google Ads and Meta Ads at scale.
  • Proven ownership of 8-figure monthly budgets in performance marketing environments.
  • Deep understanding of performance fundamentals including bidding, auction dynamics, incrementality, attribution, and experimentation.
  • Data-driven mindset with the ability to interpret performance beyond surface metrics and make actionable recommendations.
  • Experience working in fast-paced, high-growth or high-intensity environments where priorities evolve quickly.
  • Comfort owning complexity, making trade-offs at scale, and optimizing for long-term growth.
  • Nice-to-have: background in subscription-based businesses (Web or Apps) and familiarity with LTV models, cohort analysis, churn, renewals, and payback periods.
  • Nice-to-have: experience launching or scaling paid channels beyond Google and Meta and exposure to CRO, funnels, and lifecycle marketing.

Benefits

  • Competitive salary with a full-time permanent contract.
  • Top-tier private health insurance including dental and psychological services.
  • 25 days of vacation plus your birthday off, with flexible vacation options and no blackout days.
  • Flexible work schedule with flextime (start 7:00–9:30 a.m., end 3:30–6:00 p.m.), option to work fully remote or from the Barcelona office, and free Friday afternoons with a 7-hour workday.
  • Reduced 35-hour workweek in July and August.
  • Annual budget for external learning opportunities and personalized internal training for career development.
  • Office perks in Barcelona including free coffee, fresh fruit, snacks, a game room, rooftop terrace, ticket restaurant and nursery vouchers (paid from gross salary).

Interested in this position?

Apply directly on the company website

Apply Now

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