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Director of Conversion Rate Optimization

2 hours, 33 minutes ago
United States
Full-time
Lead
Growth Marketing Manager
Design and User Experience
Figma Hotjar Tableau Webflow
Apply Now
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised
View All Jobs 7

Description

  • Own conversion performance across visitor-to-lead and lead-to-customer funnels to improve the visit-to-customer rate.
  • Build, manage, and optimize landing pages in Webflow without engineering support.
  • Design and run A/B tests in VWO across the acquisition funnel.
  • Use AI, Tableau, and Hotjar to generate hypotheses, analyze results, and identify new tests.
  • Develop the experimentation methodology, standards, and multi-quarter testing roadmap.
  • Configure test goals, debug tracking, and ship page and test variations independently.
  • Optimize scalable CMS architecture for paid, organic, partner, referral, and home page traffic.
  • Improve landing page conversion across thousands of city and near-me pages across all brands and services.
  • Document the team structure, tooling stack, and processes needed to scale experimentation beyond a solo operator.
  • Report findings and recommendations to the CMO and translate statistical results for non-technical stakeholders.

Requirements

  • Production-grade experience with Webflow and landing page development.
  • Hands-on experience building pages and making production changes directly in Webflow.
  • Strong statistical judgment, including experience with two-tailed p-tests and Tableau dashboards.
  • Ability to identify underpowered tests, peeking, and interaction effects, and to know when not to test.
  • Daily use of AI for hypothesis generation, variation copy, and analysis acceleration.
  • Ability to work fast and prioritize shipped tests and learnings over perfect planning.
  • Comfort debugging tracking and configuring test goals without engineering support.
  • Ability to analyze session data, heatmaps, screen recordings, customer calls, and sales emails for friction points.
  • Ability to explain experimentation results clearly to non-technical stakeholders.
  • Experience with experimentation strategy and methodology is preferred, along with the ability to help define standards for the team.

Benefits

  • Base salary of $160,000-$180,000.
  • Equity tied to the company’s conversion-driven growth.
  • Medical, dental, and vision insurance.
  • Fully remote work from anywhere in the US.
  • Unlimited PTO.
  • Equal employment opportunity policy and compliance with nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

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