PPC Specialist (Google Ads)

19 hours, 21 minutes ago
Full-time
Mid Level
Marketing and Growth
lago

lago

lago connects talented individuals from emerging markets with high-quality remote job opportunities, facilitating professional growth and increased earnings for both workers and agencies.

Professional Services

Description

  • Build and launch search, display, and Performance Max campaigns in Google Ads.
  • Structure campaigns based on account strategy and business needs.
  • Implement keyword targeting, match types, and ad extensions.
  • Upload and manage ad creatives across campaigns.
  • Conduct ongoing bid, budget, and targeting optimizations based on performance.
  • Monitor campaign pacing, CTR, CPC, conversions, and trend changes.
  • Perform regular search term analysis and add negative keywords.
  • Refine keyword structures to improve traffic quality and efficiency.
  • Support performance reporting and analysis across platforms.
  • Flag anomalies and collaborate with senior team members on insights and data accuracy.

Requirements

  • 3–5 years of hands-on Google Ads experience.
  • Strong understanding of campaign structure and optimization.
  • Experience with search term analysis and negative keyword strategy.
  • Ability to manage multiple campaigns simultaneously.
  • Strong analytical and problem-solving skills.
  • Strong written and verbal English communication skills.
  • Ability to work independently with minimal supervision.
  • Experience with Performance Max and YouTube campaigns is a plus.
  • Familiarity with GA4 and conversion tracking is a plus.
  • Experience with call tracking platforms is a plus.
  • Exposure to other paid channels such as Meta or LinkedIn is a plus.
  • Experience working with US-based clients is a plus.
  • Familiarity with reporting tools or dashboards is a plus.

Benefits

  • Remote work from anywhere with a global team.
  • Work-life balance supported by a flexible remote setup.
  • Growth opportunities to shape the role and grow with the company.
  • Opportunity to work in a data-driven, innovative culture.
  • Confidentiality and non-circumvention agreement included in the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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