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Digital Advertising Specialist (Independent Contractor)

13 hours, 7 minutes ago
United States
Freelance
Junior
Digital Marketing Specialist
Marketing and Growth
Copywriting Digital Marketing Google Ads Keyword Research LinkedIn Ads
Apply Now
ITHAKA

ITHAKA

ITHAKA is a nonprofit organization dedicated to enhancing access to higher education and knowledge by providing an extensive online library of digital academic resources, including journals, books, and primary sources, while also offering research and ...

Diversified Consumer Services
251-1K
Founded 1995
View All Jobs 4

Description

  • Develop and refine paid search strategies aligned with organizational goals.
  • Manage and optimize Google Ads campaigns, including Google for Nonprofits grant utilization.
  • Conduct keyword research to inform ad copy and campaign performance.
  • Plan and execute LinkedIn advertising campaigns for target audiences.
  • Manage audience segmentation, targeting, and budget pacing across campaigns.
  • Collaborate on ad copy and creative assets with internal marketing and creative teams.
  • Monitor campaign performance and make real-time optimization adjustments.
  • Run A/B tests on copy, creative, and targeting to improve results.
  • Prepare regular performance reports and share actionable insights and recommendations.
  • Ensure ads comply with platform guidelines and industry best practices.

Requirements

  • Experience managing paid search and paid social advertising campaigns.
  • Hands-on experience with Google Ads and LinkedIn advertising platforms.
  • Experience with ad account management, audience targeting, and campaign optimization.
  • Ability to work remotely from within the continental United States.
  • Availability to dedicate approximately 20-25 hours per month, with flexibility based on campaign needs and seasonal trends.
  • Ability to work independently, manage projects, and meet deadlines with a high level of accountability.
  • Strong communication and collaboration skills for working with internal teams and stakeholders.
  • Comfort with performance tracking, reporting, and using metrics such as impressions, clicks, CTR, conversions, CPC, and ROAS.
  • Knowledge of digital advertising trends, algorithm changes, and platform updates.
  • Experience with Google for Nonprofits grant utilization (preferred).

Benefits

  • Starting pay of $75 to $100 per hour.
  • Remote work from within the continental United States.
  • Month-to-month freelance engagement with regular evaluations.
  • Opportunity to work with a mission-driven organization focused on expanding access to knowledge and education.
  • Reasonable accommodations available during the application and hiring process.
  • Equal Opportunity employment consideration for all qualified applicants.

Interested in this position?

Apply directly on the company website

Apply Now

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