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Social Media Specialist

2 months, 1 week ago
United States, Canada
Freelance
Senior
Social Media Manager
Marketing and Growth
Copywriting Instagram API TikTok
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 21

Description

  • Develop and lead an end-to-end social media strategy for TikTok and Instagram from the ground up.
  • Define content pillars, positioning, and a consistent posting cadence.
  • Turn the client's ideas into polished short-form content.
  • Produce and edit Reels, TikTok videos, Shorts, graphics, captions, and copy end to end.
  • Lead the personal rebrand and establish a cohesive, premium, education-first identity.
  • Create accessible, non-salesy content on life insurance, family protection, and generational wealth.
  • Grow the accounts organically to build community, inbound interest, and referrals.
  • Track engagement, report on performance, and refine the strategy continuously.

Requirements

  • Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
  • Strong short-form video skills across ideation, filming direction, and editing.
  • Solid graphic design, caption, and copywriting ability.
  • A track record of building personal or founder-led brands, including rebrands.
  • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
  • Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
  • Focus on organic, community- and referral-led growth rather than paid or ads-led tactics.
  • Flexible, proactive, and collaborative, with the ability to take direction and run with it.
  • Availability to work EST hours.

Interested in this position?

Apply directly on the company website

Apply Now

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