Director of Product Marketing

2 hours, 12 minutes ago
Higher Logic

Higher Logic

Higher Logic develops cloud-based community software that enables organizations to create secure online spaces for individuals to connect, share ideas, and engage in meaningful conversations.

Internet Software & Services
251-1K
Founded 2007
$55M raised

Description

  • Own product positioning and messaging across the product portfolio.
  • Define competitive strategy, including battlecards, win/loss analysis, and market intelligence.
  • Lead go-to-market strategy and execution for product launches and feature releases.
  • Build and operationalize a repeatable launch framework across Product, Demand Gen, Enablement, and Customer Success.
  • Partner with Sales and Revenue leadership to improve win rates and accelerate deal velocity.
  • Develop collateral, messaging frameworks, and enablement tools that help sales teams articulate value and close deals.
  • Track and report on pipeline contribution, win rates, adoption, and retention influence.
  • Serve as the internal voice of the association and B2B community buyer.
  • Translate customer and market insights into product roadmap and business strategy input.
  • Manage and develop one direct report while establishing repeatable team processes.

Requirements

  • Typically 11+ years of experience, or 9 years plus a degree.
  • 7+ years of product marketing experience in B2B SaaS.
  • 3+ years in a senior or leadership product marketing role.
  • Significant experience working within, for, or marketing to associations.
  • Hands-on experience leading end-to-end product launches, ideally at a high cadence.
  • Experience partnering with Sales and Product to drive revenue growth.
  • Experience managing direct reports.
  • Strong product marketing skills in positioning, messaging, and go-to-market strategy.
  • Deep knowledge of the association market, including member engagement models, buying processes, and competitive landscape.
  • Excellent written and verbal communication skills, including presenting to senior leadership.

Interested in this position?

Apply directly on the company website

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