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Wealth Product Campaign Management

19 hours, 37 minutes ago
Asia, Oceania
Full-time
Senior
Product Marketing Manager
Product Management
Blockchain Digital Marketing Python Tableau
Apply Now
Gate.com

Gate.com

Gate.com offers premium Managed WordPress hosting with top-notch security, management tools, and 24/7 support for small and medium-sized businesses, ensuring an enterprise-grade experience at an affordable price.

IT Services
51-250
Founded 1996
View All Jobs 11

Description

  • Own the full lifecycle operations and execution of wealth management products.
  • Develop and execute online promotion strategies to continuously enhance product visibility, brand awareness, and market penetration.
  • Collaborate closely with Product, R&D, and other departments to drive product feature optimization, process improvements, and close the product feedback loop.
  • Continuously monitor market trends and competitor activities and propose forward-looking product optimizations and operational initiatives.
  • Design multi-dimensional, segmented operational strategies for user acquisition, activation, retention, and re-engagement across different lifecycle stages.
  • Build and optimize the user growth system to convert new users into high-net-worth and highly-engaged users.
  • Dynamically iterate on marketing campaigns, user journey design, and product content strategies based on analytics and rapid testing.
  • Optimize resource allocation and improve conversion efficiency and commercial value through regular data reviews and performance evaluations.
  • Lead or participate in business cooperation and cross-project resource integration to acquire external resources and support operations.

Requirements

  • Practical experience operating financial or wealth products (e.g., lending, on-chain staking, options) with clear case studies demonstrating results in growth and user retention.
  • Familiarity with mainstream on-chain lending and staking protocols and the ability to integrate on-chain strategies with platform product design and promotion.
  • Experience independently leading or participating in business cooperation, cross-project resource integration, and external resource acquisition.
  • Strong project management and negotiation skills.
  • Proficiency in data analysis tools such as Excel, Tableau, and Python for user behavior analysis and campaign performance tracking.
  • Degree in finance, economics, mathematical statistics, or a related field.
  • Solid understanding of the structure and logic of both traditional and crypto financial products.
  • Experience designing segmented user lifecycle strategies and growth systems.
  • Proficiency in English is a plus.

Benefits

  • Full-time remote role (APAC focus).
  • High level of autonomy and the ability to apply your knowledge and vision in product and operational decisions.
  • Opportunity to work at a leading, top-ten global cryptocurrency exchange with tens of millions of users.
  • Values-driven, collaborative culture emphasizing integrity, insight, innovation, curiosity, and collaboration.

Interested in this position?

Apply directly on the company website

Apply Now

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