Product Manager - ASO/SEO

5 months, 1 week ago
Full-time
Mid Level
Product Management
Gate.com

Gate.com

Gate.com offers premium Managed WordPress hosting with top-notch security, management tools, and 24/7 support for small and medium-sized businesses, ensuring an enterprise-grade experience at an affordable price.

IT Services
51-250
Founded 1996

Description

  • Develop and implement ASO strategies through keyword research, competitor analysis, and user search intent analysis.
  • Build, clean, and refine keyword libraries and optimize app store metadata for better visibility and conversion.
  • Write and optimize app store assets, including titles, descriptions, screenshots, and videos, to meet ASO standards and attract target users.
  • Use ASO tools to analyze app performance metrics such as downloads, conversion rate, and retention, and turn findings into improvement plans.
  • Monitor app store trends and competitor activities to identify opportunities and respond to market changes.
  • Design tailored optimization strategies for crypto and financial apps based on their specific market needs.
  • Collaborate closely with design, development, and marketing teams to improve app features and ensure ASO and SEO alignment.
  • Plan and run A/B tests to identify the most effective app store elements.
  • Conduct in-depth competitor analysis to identify strengths, weaknesses, and market opportunities.
  • Support team and leadership assignments to help ensure smooth operations and project progress.

Requirements

  • 3+ years of experience in ASO or a related role.
  • Strong expertise in app store optimization strategies, including keyword research and keyword library building.
  • Ability to use AI tools to generate high-quality content, such as app store descriptions, keyword lists, and competitor analysis.
  • Proficiency with ASO tools such as App Annie, Sensor Tower, and MobileAction.
  • Proficiency with SEO tools such as Semrush, Ahrefs, and Keywords Planner.
  • Strong data analysis skills and the ability to use performance data to refine ASO strategies.
  • Experience with overseas market ASO is preferred, especially for crypto or financial apps.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Excellent written and verbal communication skills.
  • Passion for the cryptocurrency industry, with awareness of industry trends.
  • Strong sense of responsibility and the ability to perform well under pressure in a fast-paced environment.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Product Manager, Utilities - Sustainability

Entrata 1K-5K Real Estate

Entrata is seeking a Product Manager to turn utility and building energy data into defensible sustainability outcomes for property owners, asset managers, and sustainability teams through its utilities technology platform.

Generative AI
9 hours, 28 minutes ago

Director, Product Management - Search & Match

BOLD 251-1K Internet Software & Services

BOLD is hiring a remote Director of Product Management, Search & Match to lead the strategy and execution of search, ranking, recommendation, and matching systems powering its two-sided employment marketplace.

Machine Learning
9 hours, 28 minutes ago

Product Manager, Edtech (AI enabled)

JoVE 51-250 Media

JoVE is seeking a Product Manager to own the end-to-end B2C product experience for JoVE Coach, driving consumer growth, engagement, retention, and revenue through AI-powered learning experiences.

UI Design
10 hours, 28 minutes ago

Staff Product Manager, Payments Intelligence

Stripe 5K-10K Diversified Financial Services

Stripe is seeking a Product Lead to shape its Payments Intelligence platform and Payments Analytics products, helping businesses maximize payment revenue while reducing costs and fraud.

1 day, 9 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers