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Product Manager - ASO/SEO

4 months, 3 weeks ago
Asia
Full-time
Mid Level
Product Manager
Product Management
Blockchain Keyword Research SEMrush SEO
Apply Now
Gate.com

Gate.com

Gate.com offers premium Managed WordPress hosting with top-notch security, management tools, and 24/7 support for small and medium-sized businesses, ensuring an enterprise-grade experience at an affordable price.

IT Services
51-250
Founded 1996
View All Jobs 18

Description

  • Develop and implement ASO strategies through keyword research, competitor analysis, and user search intent analysis.
  • Build, clean, and refine keyword libraries and optimize app store metadata for better visibility and conversion.
  • Write and optimize app store assets, including titles, descriptions, screenshots, and videos, to meet ASO standards and attract target users.
  • Use ASO tools to analyze app performance metrics such as downloads, conversion rate, and retention, and turn findings into improvement plans.
  • Monitor app store trends and competitor activities to identify opportunities and respond to market changes.
  • Design tailored optimization strategies for crypto and financial apps based on their specific market needs.
  • Collaborate closely with design, development, and marketing teams to improve app features and ensure ASO and SEO alignment.
  • Plan and run A/B tests to identify the most effective app store elements.
  • Conduct in-depth competitor analysis to identify strengths, weaknesses, and market opportunities.
  • Support team and leadership assignments to help ensure smooth operations and project progress.

Requirements

  • 3+ years of experience in ASO or a related role.
  • Strong expertise in app store optimization strategies, including keyword research and keyword library building.
  • Ability to use AI tools to generate high-quality content, such as app store descriptions, keyword lists, and competitor analysis.
  • Proficiency with ASO tools such as App Annie, Sensor Tower, and MobileAction.
  • Proficiency with SEO tools such as Semrush, Ahrefs, and Keywords Planner.
  • Strong data analysis skills and the ability to use performance data to refine ASO strategies.
  • Experience with overseas market ASO is preferred, especially for crypto or financial apps.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Excellent written and verbal communication skills.
  • Passion for the cryptocurrency industry, with awareness of industry trends.
  • Strong sense of responsibility and the ability to perform well under pressure in a fast-paced environment.

Interested in this position?

Apply directly on the company website

Apply Now

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