Product Marketing Manager

2 hours, 35 minutes ago
Full-time
Senior
Product Management
Everbridge

Everbridge

Everbridge provides a comprehensive software platform that automates and enhances organizations' responses to critical events, ensuring the safety of individuals and the continuity of business operations during emergencies such as natural disasters, cy...

Internet Software & Services
1K-5K
Founded 2002

Description

  • Develop compelling product messaging and value propositions aligned with industry trends and the competitive landscape.
  • Create persona-based content tailored to target audiences, their priorities, and their habits.
  • Write clear and effective messaging using product marketing best practices.
  • Present product messaging to internal and external audiences, including sales enablement sessions and product videos.
  • Develop strategic competitive positioning in collaboration with competitive intelligence and field teams.
  • Independently project manage product launches and create campaign plans to support launch success.
  • Own additional work streams such as product updates, industry event support, sales kick-off, customer events, and related communications.
  • Partner closely with the demand generation team to execute programs that drive product demand.
  • Interpret product marketing metrics across awareness, consideration, and decision stages, including leading and lagging indicators.

Requirements

  • 5+ years of experience in product, solutions, or partner marketing for a SaaS-based or software business.
  • Proven experience launching and growing successful products in collaboration with field, customer success, product, partners, and other stakeholders.
  • Strong writing and presentation skills for both internal and external audiences.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Strategic mindset with experience in messaging and competitive positioning.
  • Creative thinking and problem-solving abilities.
  • Strong attention to detail and organizational skills.
  • Understanding of complex enterprise sales cycles.
  • Experience working with cross-functional teams in a fast-paced marketing environment is preferred.

Benefits

  • Salary range of $94,000 to $126,000, with possible variable compensation.
  • Comprehensive healthcare and dental benefits.
  • Parental planning benefits.
  • Mental health benefits.
  • Disability income benefits.
  • Life and AD&D insurance.
  • 401(k) plan with company match.
  • Paid time off and fitness reimbursements.

Interested in this position?

Apply directly on the company website

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