Product Marketing Manager

1 hour, 39 minutes ago
Full-time
Senior
Product Management
CoLab

CoLab

CoLab is a collaborative engineering platform that streamlines design reviews, prevents errors, and speeds up product development for hardware engineering teams.

Construction & Engineering
51-250
Founded 2017
$20M raised

Description

  • Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets.
  • Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts.
  • Partner with Product Management to understand the roadmap and own launch logistics.
  • Partner with GTM Enablement to produce educational materials for Sales and Customer Success teams.
  • Own messaging and effectiveness for key website pages, including product, feature, and use case pages.
  • Build deep expertise in competitive solutions and support high-stakes competitive deals.
  • Contribute to ongoing product content between launches, not only at major release moments.
  • Review and elevate messaging across marketing, especially for technical or product-focused content.

Requirements

  • 5-7+ years of total professional experience in B2B software or manufacturing.
  • 2+ years of experience in product marketing specifically.
  • Experience with customer research and using data and insights to inform product and GTM strategy.
  • Strong track record of improving customer and pipeline outcomes through positioning, messaging, campaign planning, execution, and thought leadership.
  • A combination of strategic product marketing experience and hands-on tactical execution.
  • Ability to effectively engage with and influence internal and external stakeholders.
  • Comfort learning complex technical or industry-specific domains and explaining them clearly.
  • Preferred mindset for working within established positioning and strategic guardrails.

Benefits

  • Competitive compensation package with stock options.
  • Extended health and benefits package.
  • Unlimited paid vacation.
  • RRSP matching.
  • Flexible remote opportunities across North America.
  • Hybrid office hub in St. John’s, NL.
  • Full-time, permanent employment.

Interested in this position?

Apply directly on the company website

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