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Freelance PPC Strategist – South Africa (German-speaking)

1 day, 18 hours ago
South Africa
Freelance
Mid Level
Paid Media Specialist
Marketing and Growth
Google Ads Keyword Research LinkedIn Ads SEO
Apply Now
Brafton

Brafton

Brafton: Leading content marketing agency fueling success with custom strategies & quality content.

Professional Services
51-250
Founded 2008
View All Jobs 23

Description

  • Own end-to-end Google Ads strategy, campaign builds, and optimization across EMEA, including Search, Performance Max, and Display.
  • Lead client calls, reporting sessions, and written updates in German.
  • Write, adapt, and test native-sounding German ad copy aligned with brand tone.
  • Build campaign structures across multiple markets, languages, currencies, and time zones while managing budget pacing.
  • Coordinate French and Italian localization support.
  • Partner with SEO teams on landing pages, localization, market messaging, and hreflang considerations.
  • Produce regional reporting that integrates with global PPC reporting.
  • Share learnings with US and APAC strategists while developing an independent EMEA approach.

Requirements

  • Native or near-native German proficiency (C2) and fluent professional English.
  • 4–5 years of paid media experience, ideally agency-side, including international or multi-market campaigns.
  • Hands-on Google Ads experience across Search, Performance Max, and Display for B2B lead generation.
  • Experience conducting local keyword research and analyzing German-language search term and keyword data.
  • Knowledge of conversion tracking, GA4, EU consent requirements, and GDPR-compliant tracking.
  • Proficiency with Google Ads Editor, GA4, and Looker Studio or equivalent reporting tools.
  • Ability to develop paid media strategies from first principles and adapt global tactics to local market conditions.
  • Strong client-facing communication and experience managing multinational, B2B, German-speaking, or EMEA-focused clients.
  • Ability to collaborate asynchronously across time zones, with reliable UK-hours overlap and some US Eastern time overlap.
  • Preferred: B2B manufacturing experience, SEO collaboration experience, or familiarity with LinkedIn, Bing, and other EMEA paid channels.

Interested in this position?

Apply directly on the company website

Apply Now

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