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SEO & Discoverability Analyst

2 hours ago
United States
Full-time
Mid Level
SEO Specialist
Data Science and Analytics
Digital Marketing Google Analytics SEMrush SEO WordPress
Apply Now
BHG Financial

BHG Financial

BHG Financial is a pioneering financial company that specializes in providing innovative solutions for business professionals, consumers, and financial institutions nationwide. With a focus on technology, analytics, and exceptional service, BHG offers ...

Diversified Financial Services
1K-5K
Founded 2001
View All Jobs 9

Description

  • Manage and publish website content in Adobe Experience Manager, including formatting, metadata, internal linking, claims updates, and on-page SEO implementation.
  • Support SEO-driven website initiatives such as blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements.
  • Assist the SEO team in documenting key actions, timelines, and measurable KPI impact.
  • Collaborate with SEO and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization.
  • Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities.
  • Grow product and brand visibility on organic discovery platforms including Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities.
  • Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and LLM visibility priorities.
  • Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC and knowledge-platform presence.
  • Track and report AI discoverability metrics including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites.
  • Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, business, or a related field.
  • 2–5 years of experience in content, research, digital marketing, communications, or a related field.
  • Experience with a Content Management System such as Adobe Experience Manager, WordPress, or similar platforms.
  • Familiarity with SEO fundamentals including metadata, internal linking, content structure, search intent, and on-page optimization.
  • Familiarity with Semrush and Google Search Console.
  • Familiarity with platforms such as Reddit, YouTube, Quora, Medium/Substack, podcast platforms, or similar communities.
  • Strong ability to analyze information, identify patterns, and synthesize insights from multiple sources.
  • Excellent written communication skills with the ability to explain complex topics clearly and engagingly across different formats and audiences.
  • Experience working with digital platforms or systems, including organizing and publishing content.
  • Ability to collaborate cross-functionally with multiple marketing and communications teams.
  • Experience working in Adobe Analytics (nice to have).
  • Valid U.S. work authorization that does not and will not require employer sponsorship.
  • Ability to travel for the BHG All Oars Experience within the first 6 months of employment and approximately 5% annually thereafter.

Benefits

  • Medical/Rx/Dental/Vision coverage for employees and their eligible family members.
  • Competitive PTO and vacation policies.
  • One Friday off each month for Wellness Weekends.
  • Company 401(k) plan with employer contributions after one year.
  • Company-sponsored training and certification opportunities.
  • Quarterly award ceremonies with additional bonuses for top achievers.
  • Ongoing volunteer opportunities through the BHG Cares program.

Interested in this position?

Apply directly on the company website

Apply Now

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