Bellota Labs

Bellota Labs is developing a new, innovative product under the World Poker Tour brand, set to be released in December 2024, aimed at enhancing the poker experience for enthusiasts and players alike.

Hotels, Restaurants & Leisure

Consumer Discretionary

5 open positions

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Manager, Digital Monetization & Affiliate Strategy

2 hours, 46 minutes ago

United States

Full-time

Mid Level

Digital Marketing Manager

Sales and Business Development

CSS Digital Marketing Google Analytics HTML SEO WordPress

Apply Now

Bellota Labs

Bellota Labs is developing a new, innovative product under the World Poker Tour brand, set to be released in December 2024, aimed at enhancing the poker experience for enthusiasts and players alike.

Hotels, Restaurants & Leisure

View All Jobs 5

Description

Own the worldpokertour.com traffic funnel and improve conversion from readers to ClubWPT Gold sign-ups.
Analyze user behavior to identify high-intent pages and optimize the conversion path.
Manage on-site monetization inventory including banners, in-text links, pop-ups, and widgets to maximize CTR and conversion value.
Run A/B tests on landing pages, CTA placement, and creative assets to improve affiliate performance.
Collaborate with the editorial team to create commercial content that ranks for high-intent keywords and drives acquisition.
Align SEO efforts with monetization goals by balancing traffic volume and conversion potential.
Develop digital catch-nets and landing pages to capture linear TV viewers through QR codes, vanity URLs, and second-screen experiences.
Track, measure, and report on traffic sent to ClubWPT Gold, including impressions, CTR, conversion rate, CPA, and player value.
Manage affiliate tracking links and attribution to maintain accurate performance data.

Requirements

3–5+ years of experience in digital marketing, preferably in affiliate management, media buying, or publisher/site monetization.
Experience in iGaming, poker, sports betting, or another high-compliance, high-transaction industry is strongly preferred.
Understanding of how large media sites monetize traffic and how high-converting affiliate content differs from standard blog content.
Proficiency with Google Analytics (GA4), WordPress or a similar CMS, and affiliate tracking software.
Basic HTML/CSS knowledge for tracking code implementation is a plus.
Data-driven decision-making based on spreadsheet analysis and performance metrics such as CTR and conversion rate.
Ability to work within a fast-paced, high-reach digital publishing and gaming environment.

Benefits

Competitive salary of $60,000–$100,000 per year.
Opportunity to work on a product with massive reach and true ownership of monetization strategy.
Remote work arrangement.
Opportunity to join a global team of gaming professionals.
Chance to help shape the future of online poker and casino gaming.

Interested in this position?

Apply directly on the company website

Apply Now

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