Social Lead, Instagram

5 hours, 2 minutes ago
Full-time
Lead
Design and User Experience
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008

Description

  • Own and coordinate content across social media to ensure a coherent brand presence.
  • Ideate, conceptualize, and create Instagram-native content for Airbnb’s owned channel across Reels, Carousels, and Stories.
  • Partner with internal teams and external creators to develop original platform-specific content.
  • Track Instagram trends, format changes, algorithm dynamics, and audience behavior.
  • Develop repeatable content frameworks that build a cohesive and evolving brand narrative.
  • Publish content accurately and on time while managing real-time community engagement on Instagram.
  • Partner with analytics teams to measure impact, extract insights, and refine creative strategy.
  • Contribute to community development and management in a distinctive way for the brand.

Requirements

  • Experience managing or significantly growing an Instagram account for a brand, creator, or personal account.
  • Strong editorial judgment and a clear point of view across content, design, and storytelling.
  • Deep understanding of how content performs on Instagram and the ability to explain why.
  • Ability to move seamlessly from idea to execution, including concepting, articulating, and publishing social-native content.
  • Ability to think in terms of ideas and community, not just individual posts.
  • Ability to spot cultural moments early and translate them into relevant, on-brand storytelling.
  • Comfort making decisions in a fast-moving environment with imperfect information.
  • Experience shaping format, visual language, and storytelling for a social account.
  • US remote eligibility, including living in a state where Airbnb, Inc. has a registered entity.
  • Preferred consideration for candidates with experience building an account’s voice, pacing, sequencing, and narrative over time.

Benefits

  • Base pay range of $160,000 to $200,000 USD.
  • Eligibility for bonus.
  • Eligibility for equity.
  • Eligibility for benefits.
  • Employee Travel Credits.
  • Remote-eligible position with occasional office or offsite work as needed.
  • Accommodation support for candidates with disabilities during the application process.

Interested in this position?

Apply directly on the company website

Apply Now

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