Senior Manager, Category Narrative

1 day, 14 hours ago
Full-time
Lead
Marketing and Growth
Affirm

Affirm

Affirm offers a transparent buy now, pay later service founded in 2012 by Max Levchin. No late fees or surprises, just a responsible way to pay over time for your favorite brands.

Diversified Financial Services
1K-5K
Founded 2012

Description

  • Own the category narrative and define how the category Affirm is building should be understood.
  • Develop and maintain messaging frameworks for credit, financial experience, and consumer protection.
  • Partner with Legal, Policy, and Product to keep narrative aligned with how the product works and evolves.
  • Proactively identify consumer confusion and turn friction points into brand opportunities.
  • Keep the narrative current by updating it as the consumer financial story changes.
  • Monitor media, policy, and competitive landscapes for narrative risks and opportunities.
  • Support high-visibility moments such as earnings, policy milestones, and major press moments.
  • Adapt the narrative for global markets with different cultural contexts around credit and lending.

Requirements

  • 12+ years of experience in narrative strategy, communications, policy, financial services, or a related field.
  • Experience shaping how a complex story is understood by multiple audiences.
  • Experience navigating regulated communication environments such as financial services, investor relations, policy, or legal.
  • Strong editorial instincts and ability to write and pressure-test messaging under scrutiny.
  • Ability to distinguish between legally safe language and narratively strong language.
  • Comfort participating in policy conversations about the future of credit and payments.
  • Cross-functional influence and ability to align stakeholders with different priorities.
  • Deep understanding of how financial products work and how to translate them for mainstream and financial audiences.
  • Category-design instinct and the ability to make the case that Affirm's model is genuinely different.

Benefits

  • Remote-first work environment with the ability to work almost anywhere in the country of employment for most roles.
  • Base salary range of $173,000-$233,000 for most U.S. states and $195,000-$255,000 for CA, WA, NY, NJ, and CT.
  • Equity rewards may be included in total compensation.
  • 100% subsidized medical coverage for you and your dependents.
  • Dental and vision coverage for you and your dependents.
  • Monthly or flexible stipends for health, wellness, technology, food, lifestyle, and family-forming expenses.
  • Competitive vacation and holiday time off.
  • Employee stock purchase plan with discounted shares.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Sr. Creative Strategist

New Engen 1K-5K Media

New Engen’s Donut Studios is hiring a Creative Strategy Lead to drive enterprise B2B creative for AWS across digital channels and oversee strategy, team leadership, and campaign execution.

AWS Azure Copywriting GCP
13 hours, 48 minutes ago

Senior Integrated Content Marketing Strategist

Power Digital is hiring a Senior Integrated Content Strategist, B2B to own content strategy and execution for complex client accounts that support long B2B sales cycles and revenue goals.

Asana Content Marketing Email Marketing Figma HubSpot Influencer Marketing Salesforce SEO Social Media Marketing
14 hours, 48 minutes ago

Senior Integrated Content Marketing Strategist

Power Digital is hiring a Senior Integrated Content Strategist, B2B to lead content strategy and execution for complex client accounts across the full B2B buyer journey.

Asana Content Marketing Email Marketing Figma HubSpot Influencer Marketing Salesforce SEO Social Media Marketing
15 hours, 3 minutes ago

Senior Integrated Content Marketing Strategist

Power Digital is hiring a Senior Integrated Content Strategist, B2B to lead content strategy and execution for complex client accounts that support long B2B sales cycles and revenue growth.

Asana Content Marketing Email Marketing Figma HubSpot Influencer Marketing Salesforce SEO Social Media Marketing
15 hours, 18 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers