Product Manager, Growth (Paid & Organic Marketing)

18 hours, 51 minutes ago
Full-time
Mid Level
Product Management
12Go

12Go

12Go Asia is a Singaporean startup company that serves as the leading multimodal OTA in Asia. They offer online booking services for trains, flights, buses, transfers, ferries, hotels, day trips, insurances, car rentals, and other travel inventory acro...

Consumer Services
51-250
Founded 2013

Description

  • Own Paid Acquisition and mobile integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • Scale internal campaign management across markets and coordinate campaign enablement
  • Drive mobile growth via app campaigns and integrations with AppsFlyer and Firebase
  • Design and maintain attribution systems including Web-to-App, affiliate tracking, and UTM strategies
  • Lead Technical SEO infrastructure work: sitemaps, indexing, robots.txt, meta tags, redirects, and URL structure
  • Partner with SEO and content teams to manage content delivery at scale
  • Use and manage SEO tools such as Google Search Console and Semrush to monitor and improve visibility
  • Build strategy for visibility in AI/LLM platforms and develop integrations to distribute inventory to AI ecosystems
  • Own product backlog, write specifications, and drive engineering sprints in collaboration with product, engineering, and marketing

Requirements

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing
  • Knowledge of Google Ads and attribution concepts
  • Experience with mobile measurement and ATT (App Tracking Transparency)
  • Understanding of technical SEO principles and infrastructure
  • Comfortable owning backlogs, writing specs, and driving sprints
  • Experience with marketing tools, consent/privacy, and affiliate systems (nice-to-have)
  • Exposure to LLM/AI discovery initiatives (nice-to-have)
  • Marketplace, e-commerce, or OTA background (nice-to-have)

Benefits

  • Engaging work on a product that enables millions of travelers to book daily
  • Full-time remote working: 5 days per week, 8 hours per day
  • Development budget for self-paced learning, global training workshops, online English classes, and e-learning platforms
  • Internal growth and mobility opportunities
  • Competitive annual leave, sick leave, and public holidays
  • Annual company offsite in Thailand
  • High-growth, international startup environment

Interested in this position?

Apply directly on the company website

Apply Now

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