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App Marketing Manager (Mobile Growth)

18 hours, 50 minutes ago
Indonesia, Philippines, Thailand, Vietnam
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads SQL TikTok
Apply Now
12Go

12Go

12Go Asia is a Singaporean startup company that serves as the leading multimodal OTA in Asia. They offer online booking services for trains, flights, buses, transfers, ferries, hotels, day trips, insurances, car rentals, and other travel inventory acro...

Consumer Services
51-250
Founded 2013
View All Jobs 7

Description

  • Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
  • Support App Store Optimization (ASO) efforts including keyword optimization, CPP/CSL experiments, and store listing optimization.
  • Monitor campaign performance and optimize toward installs, bookings, and revenue growth metrics.
  • Design and run A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
  • Analyze campaign data and deliver performance insights and reports to support decision-making.
  • Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
  • Support global market expansion by identifying new growth opportunities across regions and scaling campaigns.
  • Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, Adjust, or similar platforms.
  • Stay current with industry trends, platform updates, and best practices in mobile performance marketing.

Requirements

  • Bachelor’s degree in Marketing, Business, Data, or a related field.
  • 2–4 years of experience in mobile user acquisition, performance marketing, or app growth.
  • Hands-on experience managing paid campaigns for mobile apps on Google App Campaigns, Apple Search Ads, Meta Ads, or TikTok Ads.
  • Experience optimizing toward revenue or in-app events (not just installs) and managing campaign budgets to hit CPA, ROAS, ROI, or LTV targets.
  • Understanding of mobile attribution and tracking tools such as AppsFlyer, Adjust, or GA4.
  • Basic understanding of ASO including keyword optimization and store listing experiments (CPP / CSL) and familiarity with A/B testing methodologies.
  • Strong analytical skills with the ability to interpret performance data and translate insights into optimizations.
  • Attention to detail, a test-and-learn mindset, and ability to work in a fast-paced, data-driven environment.
  • Preferred: experience in travel, marketplace, or e-commerce apps; basic SQL knowledge; familiarity with SKAdNetwork (SKAN) or iOS privacy frameworks.
  • Preferred: experience managing global campaigns across multiple markets and certifications in Google Ads, Apple Search Ads, or other marketing platforms.

Benefits

  • Full-time remote work (5 days per week, 8 hours per day).
  • Development budget for self-paced learning, global training workshops, online English classes, and e-learning platforms.
  • Internal growth and mobility opportunities.
  • Competitive annual leave, sick leave, and public holidays.
  • Annual company offsite in Thailand.
  • Work on a product that enables millions of travelers to book trips daily.

Interested in this position?

Apply directly on the company website

Apply Now

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