Google Ads Expert

8 hours, 51 minutes ago
Contract
Senior
Marketing and Growth
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised

Description

  • Own the strategy, execution, and optimization of the full Google Ads ecosystem.
  • Conceptualize and launch full-funnel campaigns across Google Search, YouTube, YouTube Shorts, and Performance Max.
  • Run A/B tests on headlines, extensions, and landing page paths to improve Quality Score and ROAS.
  • Manage and scale monthly ad spend to support $1M–$5M ARR growth targets while maintaining efficiency.
  • Partner with creative teams to refine video hooks and ad copy using performance data and creative fatigue metrics.
  • Monitor campaign performance metrics such as CTR, CPC, and conversion rate.
  • Ensure accurate conversion tracking and measurement through GA4 and Google Tag Manager.
  • Provide analysis and insights on campaign results rather than only reporting numbers.

Requirements

  • Deep expertise in Google Ads, especially Search and YouTube Ads.
  • Strong understanding of Google auction dynamics and budget scaling.
  • Experience with tCPA and tROAS bidding strategies.
  • Ability to write compelling, high-intent ad copy aligned with search intent.
  • Familiarity with GA4, Google Tag Manager, and offline conversion tracking.
  • Experience with audience segmentation.
  • Highly preferred: B2B or SaaS advertising experience.
  • Highly preferred: Experience working with long sales cycles and lead quality considerations.
  • Strong analytical mindset with the ability to interpret performance data and generate insights.

Interested in this position?

Apply directly on the company website

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