Google Ads Expert

8 hours, 50 minutes ago
Contract
Senior
Data Science and Analytics
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised

Description

  • Own the strategy, execution, and optimization of the company’s Google Ads ecosystem.
  • Conceptualize and execute full-funnel campaigns across Google Search, YouTube, YouTube Shorts, and Performance Max.
  • Run A/B tests on headlines, extensions, and landing page paths to improve Quality Score and ROAS.
  • Manage and scale monthly ad spend in support of $1M–$5M ARR growth targets.
  • Partner with creative teams to refine video hooks and ad copy using performance data and creative fatigue metrics.
  • Monitor CTR, CPC, conversion rate, and other key performance indicators.
  • Ensure accurate tracking and measurement through GA4 and Google Tag Manager.
  • Provide insights and recommendations based on performance data rather than only reporting results.
  • Work with auction dynamics and bidding strategies to improve campaign efficiency.

Requirements

  • Deep expertise in Google Ads, especially Search and YouTube Ads.
  • Experience with B2B or SaaS marketing is highly preferred.
  • Strong understanding of tCPA and tROAS bidding strategies.
  • Ability to write compelling, high-intent ad copy aligned to search intent.
  • Familiarity with GA4, Google Tag Manager, offline conversion tracking, and audience segments.
  • Analytical approach with the ability to turn data into actionable insights.
  • Understanding of long sales cycles and lead quality versus lead quantity.
  • Experience scaling ad budgets efficiently.
  • Knowledge of the Google auction and paid media optimization.
  • The role is a corporate contract position that can be performed remotely.

Interested in this position?

Apply directly on the company website

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