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Head of Creative

1 week, 4 days ago
United States
Full-time
Executive
Design Lead
Design and User Experience
Content Marketing Email Marketing Influencer Marketing SEO
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 107

Description

  • Own the global creative strategy across performance channels including Paid Social, YouTube, Display, CTV, Retail Media, and emerging platforms.
  • Establish creative as a core, measurable driver of CPA, ROAS, LTV, and incrementality.
  • Partner with Paid Media, Strategy, and Data Intelligence teams to translate performance insights into actionable creative direction.
  • Define and enforce best-in-class standards for creative testing frameworks, iteration cycles/refresh cadence, creative analytics, and channel-specific formats.
  • Build scalable, modular creative systems that support high-volume, high-velocity production across clients, channels, and verticals.
  • Lead creative innovation and R&D, including AI-generated/AI-assisted creative, automation in production workflows, dynamic creative optimization (DCO), and emerging formats.
  • Build, lead, and continuously develop a high-performing creative organization across strategy, design, copy, and production, including defining skill expectations, leveling, and career paths.
  • Act as an executive-level creative voice with key clients to drive client retention, media expansion, and new business through differentiated creative thinking.
  • Own the profitability and commercial model of creative services, including contribution margin, resourcing and production efficiency, scoping/pricing, and scalable production models.

Requirements

  • 10+ years in creative, performance marketing, or creative leadership roles.
  • Proven experience leading creative for performance-driven organizations (agency or in-house).
  • Strong understanding of how creative drives paid media outcomes at scale (CPA, ROAS, LTV, incrementality).
  • Experience managing high-volume creative production across multiple channels and formats.
  • Track record of building and leading high-performing creative teams and establishing career ladders and clear skill expectations.
  • Experience integrating data, testing, and insights into creative development and iteration.
  • Strong business and financial acumen, including experience managing budgets, contribution margin, and profitability.
  • Comfortable operating at both strategic and executional levels with clear communication and strong executive presence.
  • Experience with AI-driven creative, production automation, and dynamic creative optimization (preferred).
  • Bias toward ownership, accountability, continuous improvement, and a focus on measurable impact.

Benefits

  • Flexible work options: 100% remote, in-office, or hybrid for anyone legally eligible to work in the U.S.
  • Inclusive, people-first culture and Equal Opportunity Employer committed to diversity.
  • Opportunity to work with proprietary technology (nova) in a data-driven, performance-focused environment.
  • Exposure to managing large-scale media and working with high-profile clients across channels.
  • Senior leadership role with ownership over creative R&D, innovation, and commercial outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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