LinkedIn Ads Specialist

6 hours, 54 minutes ago
Full-time
Junior
Sales and Business Development
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Plan, build, and manage LinkedIn Ads campaigns across a portfolio of 10–15 client accounts.
  • Conduct audience research and develop targeting strategies for B2B lead generation campaigns.
  • Test and optimize ad creatives, formats, and messaging to improve campaign performance.
  • Align campaigns with client goals, budgets, and KPIs.
  • Monitor campaigns daily and make data-driven optimizations to bids, budgets, targeting, and creatives.
  • Analyze campaign data to identify trends, opportunities, and areas for improvement.
  • Prepare weekly and monthly performance reports with clear insights and recommendations.
  • Track key metrics including lead volume, lead quality, cost per lead (CPL), and return on ad spend (ROAS).
  • Collaborate with clients to understand objectives, provide strategic recommendations, and communicate performance updates.
  • Stay current on LinkedIn Ads features, tools, best practices, and testing approaches.

Requirements

  • Proven experience managing LinkedIn Ads campaigns.
  • Strong proficiency with LinkedIn Campaign Manager.
  • Experience managing multiple accounts or clients simultaneously.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent communication and presentation skills.
  • High attention to detail and strong organizational skills.
  • Comfortable working remotely during EST hours.
  • 2+ years of experience in digital advertising, with LinkedIn Ads preferred.
  • Experience with other platforms such as Google Ads or Meta Ads is preferred.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Benefits

  • Fully remote role.
  • Strong ownership and autonomy.
  • Opportunity to manage and scale LinkedIn Ads campaigns across multiple clients.
  • Performance-driven, data-focused work environment.
  • Direct impact on lead generation and client growth.
  • Opportunity to deepen expertise in B2B paid social advertising.

Interested in this position?

Apply directly on the company website

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