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DSP Advertising Strategist

6 hours, 17 minutes ago
Mexico, Argentina, Brazil, Colombia, Costa Rica, Panama
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
E-commerce
Apply Now
lago

lago

lago connects talented individuals from emerging markets with high-quality remote job opportunities, facilitating professional growth and increased earnings for both workers and agencies.

Professional Services
View All Jobs 42

Description

  • Develop, launch, and manage Amazon DSP campaigns across display, video, and audio ad formats for assigned client accounts.
  • Build and refine audience segments using Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies.
  • Monitor daily campaign delivery, pacing, and performance, and adjust bids, budgets, creatives, and targeting to improve results.
  • Analyze DSP reporting metrics and turn performance data into actionable insights and client-facing reports.
  • Collaborate with Sponsored Ads strategists, content managers, and account managers to align DSP efforts with full-funnel advertising and listing strategies.
  • Partner with creative teams to brief, review, and optimize display ad creatives for brand consistency, click-through rate, and conversion.
  • Conduct audience and competitive research to identify new targeting opportunities and differentiated campaign strategies.
  • Maintain organized campaign documentation, naming conventions, and reporting templates according to department standards.
  • Discuss performance issues and optimization recommendations with managers to stay aligned on client goals and budget constraints.
  • Serve as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices.

Requirements

  • 2-5 years of related experience in digital advertising or programmatic media buying.
  • At least 1 year of hands-on Amazon DSP experience preferred.
  • Strong working knowledge of Amazon DSP campaign setup, audience targeting, bid management, and performance reporting.
  • Demonstrated understanding of full-funnel advertising and how DSP integrates with Sponsored Ads.
  • Proficiency in analyzing advertising metrics such as ROAS, DPVR, ATCR, CPM, and CTR.
  • Experience with US-based e-commerce or Amazon Marketplace clients is strongly preferred.
  • Advanced verbal and written communication skills for explaining strategy and performance to internal teams and clients.
  • Proficiency in Microsoft Excel, Google Sheets, and data visualization or reporting tools.
  • Familiarity with Amazon Attribution and Amazon Marketing Cloud is a plus.
  • Strong organizational skills with the ability to manage multiple campaigns and client accounts across time zones.
  • Comfort working remotely and asynchronously with US-based teams, with reliable high-speed internet and a proper home office setup.
  • Amazon Advertising certification (DSP or equivalent) preferred, or willingness to obtain certification within 90 days of hire.

Benefits

  • Remote work from anywhere with a global team and work-life balance.
  • Growth opportunities to shape the role and grow with the company.
  • An innovative, data-driven culture focused on solving challenges in a rapidly evolving market.

Interested in this position?

Apply directly on the company website

Apply Now

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