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Chief Growth Officer - Digital Health # 0610

6 days, 14 hours ago
United States
Full-time
Executive
Growth Marketing Manager
Sales and Business Development
Facebook Ads Google Ads
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Keller Executive Search

Keller Executive Search

Keller Executive Search is a leading global headhunting and recruitment firm with a presence in 48 countries. We specialize in finding quality leaders to drive business success through retained executive search and a range of curated services, includin...

Professional Services
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Description

  • Build and oversee the experimentation roadmap, running weekly tests and refining performance.
  • Manage CAC, LTV, payback period, and contribution margin across paid and owned channels.
  • Identify high-value customer segments and develop strategies to improve monetization and retention.
  • Own channel strategy and budget allocation, with primary focus on Google Ads and secondary focus on Meta.
  • Manage full-funnel performance across ad creative, landing pages, intake, checkout, upsell, and retention.
  • Report performance metrics and unit economics directly to the CEO and work closely with the Controller.
  • Reduce inefficient spend by 20% to 30% within the first 60 to 90 days.
  • Establish ICP and targeting strategy and improve it based on cohort performance.
  • Partner cross-functionally to align marketing activity with commercial priorities, quarterly goals, and revenue targets.
  • Develop offer strategy across pricing, bundling, promotions, and subscription structures.

Requirements

  • Strong Google Ads expertise, including auction dynamics, keyword economics, and CAC volatility.
  • Proven direct ownership of paid media budgets of $10M+ annually with hands-on in-platform execution.
  • Financial fluency at an operator level, including CAC by channel, LTV by cohort, payback period, and contribution margin.
  • Demonstrated success transitioning a transactional business model into a recurring or subscription model.
  • Ability to assess funnel problems and make an impact without a long ramp-up period.
  • Full end-to-end funnel ownership experience from ad through landing page, intake, checkout, and retention.
  • Comfort making quick decisions with incomplete data and iterating rapidly.
  • Experience with pricing strategy, offer bundling, and promotional architecture (preferred).
  • Background in telehealth, digital health, or direct-to-consumer healthcare (preferred).
  • Familiarity with secondary paid media channels, including Meta, and experience with subscription eCommerce, fintech subscription models, GLP-1 programs, Rx-based subscription models, or weight management platforms (preferred).

Benefits

  • Base salary of $180,000 to $240,000 per year.
  • Additional benefits details will be shared during the interview process.
  • Equal Opportunity Employer and commitment to non-discrimination.
  • Reasonable accommodations provided for individuals with disabilities and pregnant individuals.
  • Commitment to diversity and inclusion in the workplace.
  • Pay equity practices and compliance with applicable employment laws.

Interested in this position?

Apply directly on the company website

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